Business 2 Business

It is tough getting noticed by ever more discerning consumers. The drive for a real point of difference and striking packaging is critical in the market place.

This is what the judges and consumers said about us for The Grocer Branded Excellence Awards:

‘There was a high level of interest in this Jersey Dairy Bio Live Yogurt pre-trial, which over three-quarters of the sample expected to notice in-store. The “colourful” packaging emphasised the product’s Jersey provenance, which appealed to respondents, as it had associations with good quality and indulgence.’*

‘The packaging was attractive and highlighted the yogurt’s Jersey provenance, boosting its image appeal and raising expectations. 66% of the sample thought they would notice this yogurt in the chiller cabinet.’#

* Cambridge Market Research 2008

•

# Cambridge Market Research 2009